From Print to Television: The Chardikala Media Legacy
The Inspiring Story of Chardikla Time TV: Punjab’s Voice in Media
Introduction
In today’s digital-first world, regional channels play a crucial role in keeping communities connected to their roots. Among them, Chardikla Time TV stands tall as one of the most respected Punjabi infotainment and news channels. With its blend of credible journalism, cultural representation, and spiritual content, it has carved out a special space not only in Punjab but also across India and overseas.
The Legacy: From Print to Broadcast
The story of Chardikla Time TV cannot be told without looking at the Chardikala Publications Group, its parent company.
- In 1977, the group started publishing Daily Chardikala, one of Punjab’s most trusted newspapers, which grew out of the earlier fortnightly Charhdikala Marg.
- Over the years, the publication expanded with the Monthly Charhdikala, a family magazine, and also ventured into the field of education with the Sri Guru Harkrishan Group of Institutes, Patiala.
This strong base in print media and education set the stage for a transition into television broadcasting.
The Birth of Chardikla Time TV
With the rise of satellite television and the growing demand for Punjabi-language content, the Chardikala Group launched Chardikla Time TV as a 24×7 infotainment and news channel.
Its mission was clear:
✅ Deliver authentic and unbiased news
✅ Provide a platform for Punjabi culture, values, and spirituality
✅ Entertain audiences with diverse programming, without losing its cultural essence
Diverse Programming for Every Viewer
Chardikla Time TV is not just about news—it’s about creating a 360° infotainment experience. Its programming lineup includes:
- 📺 Live Gurbani from Gurudwara Bangla Sahib (Delhi) and Sri Har Ki Pauri (Haridwar)
- 📰 Regional, national, and international news with a focus on Punjab, Haryana, Delhi, Himachal, Rajasthan, UP, Uttarakhand & J&K
- 🎤 Talk shows & interviews with thought leaders, politicians, and cultural icons
- 🎬 Serials, documentaries, and youth-focused programs
- 🌍 Coverage of social, political, economic, and religious issues that impact daily lives
This variety makes it a channel that educates, informs, and inspires.
Wider Reach Through DD Free Dish
A key turning point in the channel’s journey was its inclusion in DD Free Dish, India’s free-to-air satellite TV platform.
- In 2019, Chardikla Time TV secured an MPEG-4 slot on Free Dish, expanding its reach to millions of households across India.
- Today, it is accessible nationwide on Channel No. 96, ensuring that Punjabi communities, even in rural and remote areas, stay connected with their culture and faith.
Leadership: The Vision of Jagjit Singh Dardi
At the heart of Chardikla Time TV is Sardar Jagjit Singh Dardi, Chairman of Chardikala Publications Group.
- A veteran journalist, educationist, and social leader, he has dedicated his life to Punjabi media and Sikh values.
- His contributions were recognized with the prestigious Padma Shri (2022) for his outstanding work in literature, education, and journalism.
- Under his guidance, the channel continues to uphold ethics, credibility, and community service.
Global Impact
While rooted in Punjab, Chardikla Time TV has global recognition. With live streaming options and availability through digital platforms, it connects the Punjabi diaspora across Canada, the USA, UK, and beyond. For many NRIs, it is a cultural lifeline, bringing them closer to their language, traditions, and spiritual practices.
Conclusion
From its humble beginnings in print media to becoming a household name in Punjabi television, Chardikla Time TV’s journey is truly inspirational. It represents:
- 📌 Credibility in journalism
- 📌 Commitment to Punjabi culture
- 📌 A bridge between tradition and modern infotainment
In an era dominated by commercialized media, Chardikla Time TV stands as a beacon of authenticity, culture, and service to society.
