Shanu Singh has joined Bennett, Coleman & Co. Ltd (BCCL) as the new Director for The Economic Times Brand. With over 18 years of experience in brand strategy and marketing, she will oversee brand positioning across print, digital, and events/IPs .
Singh arrives from ASK Asset & Wealth Management, where she served as CMO, leading brand transformation and digital innovation. Prior to that, she held key roles in marketing at Standard Chartered and Kotak Mahindra Bank . Her expertise in integrated brand campaigns and corporate communications is expected to strengthen ET‘s market presence and drive reader engagement.
