Rituraj Dasgupta has been appointed General Manager & Head of ABP Network -

📰 What’s the news?

Rituraj Dasgupta has been appointed General Manager & Head – Brand Solutions at ABP Network, effective mid-July 2025
He shared the development via LinkedIn, stating he’ll “build and scale the Created Business vertical—bringing content, creativity, and brand strategy together to drive meaningful impact”

In his new position, Dasgupta will spearhead the Brand Solutions division—focusing on shaping creative-brand partnerships, integrated marketing strategies, and audience engagement efforts.
A key focus is scaling the Created Business vertical, which merges content creation, creative storytelling, and strategic brand solutions to deliver measurable outcomes

Most recently, he served as Deputy General Manager & Head at ABP One, another arm of ABP Group
He has been with ABP Group for over 13 years, holding senior roles in brand solutions, advertising, and events sales
Prior to ABP, he worked across prominent media firms like Mid Day, 9X Media, DNA, Tata Interactive Systems, and The Times of India—accumulating nearly 20 years of experience in integrated marketing and brand strategy

ABP Network is strengthening its in‑house “Created Business” division—signaling a push toward a more content-driven, data-informed brand offering amid evolving media landscapes.
With his deep experience across content, advertising, event sales, and strategic partnerships, Dasgupta is well-positioned to lead this transformation.
This aligns with broader industry moves toward full-funnel, integrated marketing solutions, bridging content creation and brand storytelling.

Item	Details
New Role	GM & Head – Brand Solutions, ABP Network
Focus	Scaling Created Business—content + brand strategy
Experience	~20 years in media, 13+ years at ABP
Strategic Impact	Provides ABP’s clients with cohesive, impactful brand solutions