From adidas to InMobi: Anisha Baghudana to Lead APAC Marketing

🧭 Role & Strategic Context

• Position: Director of Marketing, APAC at InMobi Advertising—a global leader in mobile-first advertising and marketing technology .
• Strategic significance: This appointment comes as InMobi strengthens its digital advertising leadership across the Asia-Pacific region, aiming to accelerate growth through innovation and market expansion .

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👤 About Anisha Baghudana

• Experience: Over 13 years driving brand building, e‑commerce transformation, and P&L leadership across varied markets and categories

Key career highlights include:

• At adidas: Director, eCommerce APAC – Platform Strategy & Key Accounts—spearheading D2C and marketplace strategies regionwide while steering operational transformation
• At Hasbro: Led integrated media and e‑commerce marketing for Southeast Asia, India, and MENA markets
• At Crocs: Oversaw brand strategy and go‑to‑market planning across markets like Japan, China, South Korea, and Australia in the APAC region
• At Procter & Gamble: Managed regional portfolios including brands like Vicks and Anna Sui—focused on new product development and market entry initiatives .
• Also co‑founded Chain of Thought, a consultancy supporting B2C startups, and consulted for YUA Labs.

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🎓 Academic & Professional Background

• Master’s in International Business from The Fletcher School at Tufts University.
• Bachelor’s in Communication Studies from Nanyang Technological University, Singapore .

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🔍 What This Means for InMobi & APAC

• Digital-first leadership: Baghudana brings deep experience in building e‑commerce and integrated brand strategies across APAC—key to InMobi’s ambition to scale its mobile advertising capabilities in the region.
• Cross-category versatility: Having worked in e‑commerce, consumer goods, and media globally, she is well-positioned to lead data-driven marketing that appeals to both retail and tech partners.
• Her regional expertise—spanning markets from India to MENA to East Asia—aligns with InMobi’s objective to localize and expand smartly across diverse economies.

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✅ Summary Table

Attribute	Details
Start Date	July 10, 2025 (announcement date)
Role	Director of Marketing, APAC at InMobi
Experience	13+ years in e‑commerce, branding, and P&L across APAC
Previous Employers	adidas, Hasbro, Crocs, P&G; co‑founded Chain of Thought
Education	Master’s: Fletcher School, Tufts; Bachelor’s: NTU Singapore

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Anisha Baghudana’s appointment marks a meaningful step in InMobi’s regional strategy, leveraging her proven track record in brand and platform transformation to push innovation across APAC’s evolving mobile advertising landscape.