📍 Strategic Expansion in North India
- On July 17, 2025, Daikin Airconditioning India officially opened its new regional office in Chandigarh, marking a significant push into North India—including Punjab, Haryana, and Jammu & Kashmir
- This move is part of a broader strategy to deepen its presence among increasingly affluent and environmentally conscious consumers in the region.
💰 Investment & Market Ambition
- Daikin has invested ₹2,800 crore in India to date, reinforcing its long-term commitment to the market
- Sales performance has surged over the past decade—from just 30,000 room ACs in 2010 to over 2 million units last year, with a goal to reach 2.5 million units in the current fiscal year, with approximately 625,000 units sold just this quarter
🛠️ Integrated Office Setup
- The Chandigarh facility consolidates sales, service, technical support, and other support functions—enhancing customer experience and providing stronger enablement for channel partners
- This regional node is expected to act as a command center for ongoing operations and future growth initiatives.
🚀 Strategic Rationale & Broader Vision
📈 Growth Trajectory
- India’s air-conditioning market is experiencing robust growth, with a low national penetration of ~7–9% among urban households, compared with mature markets exceeding 90%. Daikin aims to capitalize on this expansion through deeper regional engagement
🌍 Innovation & R&D Focus
- As part of its commitment to innovation, Daikin has opened global R&D facilities in Hyderabad and Neemrana, alongside local manufacturing plants in Sri City and Neemrana—enhanced by India’s PLI scheme to achieve 75% localization of components including compressors and PCBs
🧠 Skills & Sustainability
- The company has launched HVAC Centres of Excellence in Bathinda and Amritsar (Punjab), supporting skill development under the Skill India initiative. These centers train technicians in Daikin’s latest technologies and installation practices
📊 Summary Table
| Feature | Details |
|---|---|
| Launch Date | July 17, 2025 |
| Location | Chandigarh, serving Punjab, Haryana, Jammu |
| Corporate Investment | ₹2,800 crore in India |
| Sales Performance | From 30k units in 2010 to >2M units last year (target: 2.5M) |
| Office Functions | Sales, service, technical support & partner enablement |
| R&D & Manufacturing | Centres in Hyderabad, Neemrana; local plant in Sri City |
| Skills Initiative | HVAC Centres of Excellence in Punjab |
⚡ What This Means
Long-term Ecosystem Investment – By focusing on skill upskilling and sustainability via CoE partnerships, Daikin is building a robust support structure for growth.
Enhanced Regional Reach – A physical Chandigarh hub enables stronger direct customer engagement and quicker service support across North India.
Operational Efficiency – Centralizing sales and technical teams boosts coordination and responsiveness.
Market Leadership Reinforced – With targeted localization and innovation via R&D, Daikin solidifies its position as a preferred premium AC brand.
