Lifestyle electronics brand Dylect has chosen actor and automotive enthusiast Rannvijay Singha as the face of its new in-car technology lineup. Synonymous with road trips and adventure, Rannvijay aligns perfectly with Dylect’s image of smart, dependable gadgets designed for real-world use
In its debut year, Dylect recorded nearly ₹33 crore in revenue—an impressive showing that paved the way for a deeper foray into the auto-tech segment. The partnership underscores Dylect’s goal to establish trust and relevance in a fast-growing space
Rannvijay expressed enthusiasm:
“Driving isn’t just routine for me, it’s a way of life… I’m excited to be a part of this ride.”
Anuj Bhatia, Founder of Dylect, emphasized that Rannvijay’s persona—“fearless, dependable”—mirrors the brand’s core values. The launch campaign will highlight smart, safety-focused tech designed to elevate everyday journeys.
